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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Nákup knihy
Principles and Practice of Marketing, David Jobber
- Jazyk
- Rok vydania
- 2007
- Väzba
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 2,57 €
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- Jazyk
- anglicky
- Autori
- David Jobber
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 976
- ISBN10
- 0077114159
- ISBN13
- 9780077114152
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Sebarozvoj, Marketing & Predaj, Podnikanie
- Hodnotenie
- 4,2 z 5
- Anotácia
- This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.