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This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.
Nákup knihy
Principles and practice of marketing, David Jobber
- Jazyk
- Rok vydania
- 1995
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- David Jobber
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 1995
- Väzba
- mäkká
- ISBN10
- 0077079353
- ISBN13
- 9780077079352
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Sebarozvoj, Marketing & Predaj, Podnikanie
- Hodnotenie
- 4,2 z 5
- Anotácia
- This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.