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Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Claude C. Hopkins
- Vydavateľ
- Bottom of the Hill Publishing
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 106
- ISBN13
- 9781612034355
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Veda, Darčeky pre ženy, Marketing & Predaj, Podnikanie, Písanie
- Hodnotenie
- 4 z 5
- Anotácia
- Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.