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Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Claude C. Hopkins
- Vydavateľ
- Bibliotech Press
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 70
- ISBN13
- 9781636370026
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Veda, Darčeky pre ženy, Marketing & Predaj, Podnikanie, Písanie
- Hodnotenie
- 4 z 5
- Anotácia
- Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.