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Focusing on the principles of effective advertising, this seminal work emphasizes testing and measuring strategies to optimize marketing efforts. It introduces concepts like split testing and coupon-based tracking, aiming to minimize losses from ineffective ads while maximizing profits from successful ones. Renowned figures in the advertising world regard it as essential reading, with David Ogilvy highlighting its profound impact on his career. Additionally, the book provides insights into crafting persuasive advertising copy that drives sales.
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
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- Jazyk
- anglicky
- Autori
- Claude C. Hopkins
- Vydavateľ
- Martino Fine Books
- Rok vydania
- 2016
- Väzba
- mäkká
- Počet strán
- 116
- ISBN13
- 9781614279235
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Veda, Darčeky pre ženy, Marketing & Predaj, Podnikanie, Písanie
- Hodnotenie
- 4 z 5
- Anotácia
- Focusing on the principles of effective advertising, this seminal work emphasizes testing and measuring strategies to optimize marketing efforts. It introduces concepts like split testing and coupon-based tracking, aiming to minimize losses from ineffective ads while maximizing profits from successful ones. Renowned figures in the advertising world regard it as essential reading, with David Ogilvy highlighting its profound impact on his career. Additionally, the book provides insights into crafting persuasive advertising copy that drives sales.