Marketing management : analysis, planning, implementation, and control

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Philip Kotler

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Marketing management : analysis, planning, implementation, and control, Philip Kotler

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Rok vydania: 1991
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Titul: Marketing management : analysis, planning, implementation, and control
Jazyk: anglicky
Autori: Philip Kotler
Vydavateľ: Prentice-Hall
Rok vydania: 1991
Väzba: pevná
ISBN10: 0135524806
ISBN13: 9780135524800
Série
Štítky: Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Sebarozvoj, Príručky a návody, Marketing & Predaj, Podnikanie
Hodnotenie: 2,5 z 5
Anotácia: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.