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The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices
Nákup knihy
Marketing : an Introduction, Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
- Jazyk
- Rok vydania
- 2017
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
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- Jazyk
- anglicky
- Vydavateľ
- Pearson
- Rok vydania
- 2017
- Väzba
- mäkká
- Počet strán
- 672
- ISBN10
- 1292146508
- ISBN13
- 9781292146508
- Série
- Prvé vydanie
- 1999
- Pôvodný názov
- Marketing: An Introduction
- Hodnotenie
- 4,15 z 5
- Anotácia
- The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices