Miláčik čitateľov je práve vypredaný
Parametre
- 820 stránok
- 29 hodin čítania
Viac o knihe
Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
Nákup knihy
Advertising and Promotion, George Belch, Michael Belch
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
Tu nám chýba tvoja recenzia
- Podtitul
- An Integrated Marketing Communications Perspective
- Jazyk
- anglicky
- Autori
- George Belch, Michael Belch
- Vydavateľ
- Irwin Professional Publishing
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 820
- ISBN10
- 0071105891
- ISBN13
- 9780071105897
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 3,85 z 5
- Anotácia
- Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.