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Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
Nákup knihy
Advertising and Promotion, George Belch, Michael Belch
- Jazyk
- Rok vydania
- 2007
- Väzba
- (mäkká)
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- Podtitul
- An Integrated Marketing Communications Perspective
- Jazyk
- anglicky
- Autori
- George Belch, Michael Belch
- Vydavateľ
- Irwin Professional Publishing
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 820
- ISBN10
- 0071105891
- ISBN13
- 9780071105897
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 3,85 z 5
- Anotácia
- Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.