Vypredané
Viac o knihe
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
Nákup knihy
Promotional Strategy. Managing the Marketing Communications Process, James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
- Jazyk
- Rok vydania
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
Nikto zatiaľ neohodnotil.
- Jazyk
- anglicky
- Vydavateľ
- Irwin
- Väzba
- pevná
- Série
- Anotácia
- This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.