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A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
Nákup knihy
International Business, Robert E. Grosse, Duane Kujawa
- Jazyk
- Rok vydania
- 1988
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- Podtitul
- Theory and managerial applications
- Jazyk
- anglicky
- Autori
- Robert E. Grosse, Duane Kujawa
- Vydavateľ
- Irwin
- Rok vydania
- 1988
- Väzba
- mäkká
- ISBN10
- 0256032815
- ISBN13
- 9780256032819
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies