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The strategy and tactics of pricing : a guide to growing more profitably

Hodnotenie knihy

Viac o knihe

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Nákup knihy

The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan

Jazyk
Rok vydania
2006
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Platobné metódy

4,1
Veľmi dobrá
252 Hodnotenie

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Jazyk
anglicky
Rok vydania
2006
Väzba
pevná
Počet strán
368
ISBN10
0131856774
ISBN13
9780131856776
Série
Hodnotenie
4,1 z 5
Anotácia
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.