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Viac o knihe
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Nákup knihy
The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan
- Jazyk
- Rok vydania
- 2006
- Väzba
- (pevná)
Platobné metódy
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- Jazyk
- anglicky
- Autori
- Thomas T. Nagle, John E. Hogan
- Vydavateľ
- Pearson Prentice Hall
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 368
- ISBN10
- 0131856774
- ISBN13
- 9780131856776
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Manažment & HR, Financie, Podnikanie
- Hodnotenie
- 4,1 z 5
- Anotácia
- For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.