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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
Nákup knihy
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Jazyk
- Rok vydania
- 2011
- Väzba
- (pevná)
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- Jazyk
- anglicky
- Autori
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Vydavateľ
- Prentice-Hall
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 334
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Manažment & HR, Financie, Podnikanie
- Hodnotenie
- 4,1 z 5
- Anotácia
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.