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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale

Jazyk
Rok vydania
2011
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Platobné metódy

4,1
Veľmi dobrá
252 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Prentice-Hall
Rok vydania
2011
Väzba
pevná
Počet strán
334
ISBN10
0136106811
ISBN13
9780136106814
Série
Hodnotenie
4,1 z 5
Anotácia
The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.