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Parametre
- 496 stránok
- 18 hodin čítania
Viac o knihe
This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.
Nákup knihy
Principles of Marketing for a Digital Age, Tracy L. Tuten
- Jazyk
- Rok vydania
- 2022
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- (mäkká)
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- Tracy L. Tuten
- Vydavateľ
- Sage Publications
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 496
- ISBN13
- 9781526423344
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Právna tematika, Ostatné učebnice, Právo
- Hodnotenie
- 4,75 z 5
- Anotácia
- This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.