Vypredané
Parametre
- 480 stránok
- 17 hodin čítania
Viac o knihe
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Nákup knihy
International Marketing Strategy, Isobel Doole, Robin Lowe
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- Isobel Doole, Robin Lowe
- Vydavateľ
- Cengage
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 480
- ISBN10
- 1408044072
- ISBN13
- 9781408044070
- Série
- Hodnotenie
- 4,6 z 5
- Anotácia
- International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.