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Viac o knihe
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Nákup knihy
Flying off course : airline economics and marketing, Rigas Doganis
- Jazyk
- Rok vydania
- 2019
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Platobné metódy
Nikto zatiaľ neohodnotil.
- Jazyk
- anglicky
- Autori
- Rigas Doganis
- Vydavateľ
- Routledge Taylor & Francis Group
- Rok vydania
- 2019
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Automobily & Doprava, Marketing & Predaj, Letectvo
- Anotácia
- This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.