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The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, helping organizations navigate the evolving landscape and capitalize on emerging market prospects.
Nákup knihy
Media Management, Bernd W. Wirtz
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Titul
- Media Management
- Podtitul
- Strategy, Business Models and Case Studies
- Jazyk
- anglicky
- Autori
- Bernd W. Wirtz
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 328
- ISBN13
- 9783030479121
- Série
- Anotácia
- The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, helping organizations navigate the evolving landscape and capitalize on emerging market prospects.