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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
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- Jazyk
- anglicky
- Autori
- Claude C. Hopkins
- Vydavateľ
- Merchant Books
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 88
- ISBN10
- 1603868046
- ISBN13
- 9781603868044
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Veda, Darčeky pre ženy, Marketing & Predaj, Podnikanie, Písanie
- Hodnotenie
- 4 z 5
- Anotácia
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business