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Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydania
- 2018
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Claude C. Hopkins
- Vydavateľ
- IndoEuropeanPublishing.com
- Rok vydania
- 2018
- Väzba
- mäkká
- Počet strán
- 70
- ISBN13
- 9781604448429
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Veda, Darčeky pre ženy, Marketing & Predaj, Podnikanie, Písanie
- Hodnotenie
- 4 z 5
- Anotácia
- Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.