Vypredané
Parametre
- 752 stránok
- 27 hodin čítania
Viac o knihe
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
Nákup knihy
Global Marketing, Svend Hollensen
- Jazyk
- Rok vydania
- 2007
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- Titul
- Global Marketing
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Pearson Education
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 752
- ISBN10
- 0273706780
- ISBN13
- 9780273706786
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.