Vypredané
Parametre
- 104 stránok
- 4 hodiny čítania
Viac o knihe
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Nákup knihy
Global marketing : a decision-oriented approach, Svend Hollensen
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Financial Times ; Prentice Hall
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 104
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.