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Parametre
- 872 stránok
- 31 hodin čítania
Viac o knihe
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Nákup knihy
Global Marketing, Svend Hollensen
- Jazyk
- Rok vydania
- 2017
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Global Marketing
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Pearson
- Rok vydania
- 2017
- Väzba
- mäkká
- Počet strán
- 872
- ISBN10
- 1292100117
- ISBN13
- 9781292100111
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field