Vypredané
Parametre
- 760 stránok
- 27 hodin čítania
Viac o knihe
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Nákup knihy
Global Marketing, Svend Hollensen
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Global Marketing
- Podtitul
- A Decision-oriented Approach
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field