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Exploring Corporate Strategy

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes

Jazyk
Rok vydania
2002
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Jazyk
anglicky
Vydavateľ
Prentice Hall
Rok vydania
2002
Väzba
mäkká
Počet strán
1082
ISBN10
0273651129
ISBN13
9780273651123
Série
Hodnotenie
4 z 5
Anotácia
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.