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Exploring corporate strategy

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Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.

Nákup knihy

Exploring corporate strategy, Gerry Johnson, Kevan Scholes

Jazyk
Rok vydania
1997
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Jazyk
anglicky
Vydavateľ
Prentice Hall
Rok vydania
1997
Väzba
mäkká
Počet strán
736
ISBN10
0135256356
ISBN13
9780135256350
Série
Hodnotenie
4 z 5
Anotácia
Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.