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Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.
Nákup knihy
Exploring corporate strategy, Gerry Johnson, Kevan Scholes
- Jazyk
- Rok vydania
- 1997
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Gerry Johnson, Kevan Scholes
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1997
- Väzba
- mäkká
- Počet strán
- 736
- ISBN10
- 0135256356
- ISBN13
- 9780135256350
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.