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Viac o knihe
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Nákup knihy
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Jazyk
- Rok vydania
- 2008
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Vydavateľ
- FT Prentice Hall
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 664
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.