Parametre
- 815 stránok
- 29 hodin čítania
Viac o knihe
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Nákup knihy
Marketing management, Philip Kotler, Kevin Lane Keller
- Jazyk
- Rok vydania
- 2009
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- (pevná)
Platobné metódy
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