Parametre
- 889 stránok
- 32 hodin čítania
Viac o knihe
The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners
Nákup knihy
Marketing management, Philip Kotler
- Jazyk
- Rok vydania
- 2009
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