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"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.
Nákup knihy
Marketing Management, Philip Kotler, Kevin Lane Keller
- Jazyk
- Rok vydania
- 2016
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- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler, Kevin Lane Keller
- Vydavateľ
- Pearson
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN10
- 9332557187
- ISBN13
- 9789332557185
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Marketing & Predaj, Odborná literatúra, Marketing a PR, Štúdium, Podniková ekonomika
- Prvé vydanie
- 1994
- Pôvodný názov
- Marketing management
- Hodnotenie
- 4,05 z 5
- Anotácia
- "This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.