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This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Nákup knihy
Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes
- Jazyk
- Rok vydania
- 2010
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Gerry Johnson, Kevan Scholes
- Vydavateľ
- Longman
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 562
- ISBN13
- 9780273737001
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.