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Exploring Corporate Strategy. Text & Cases

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations

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Exploring Corporate Strategy. Text & Cases, Gerry Johnson, Kevan Scholes, Richard Whittington

Jazyk
Rok vydania
2008
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Jazyk
anglicky
Rok vydania
2008
Väzba
mäkká
Počet strán
920
ISBN10
027371192X
ISBN13
9780273711926
Série
Hodnotenie
4 z 5
Anotácia
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations