Vypredané
Viac o knihe
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Nákup knihy
Principles of Marketing, Kolektív autorov
- Jazyk
- Rok vydania
- 2005
- Väzba
- (mäkká)
Platobné metódy
Tu nám chýba tvoja recenzia
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 954
- ISBN10
- 0273684566
- ISBN13
- 9780273684565
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 4,15 z 5
- Anotácia
- This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.