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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Nákup knihy
Principles of marketing, Philip Kotler, Gary Armstrong
- Jazyk
- Rok vydania
- 1991
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Philip Kotler, Gary Armstrong
- Vydavateľ
- Prentice-Hall
- Rok vydania
- 1991
- Väzba
- mäkká
- ISBN10
- 0137216890
- ISBN13
- 9780137216895
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 4,15 z 5
- Anotácia
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.