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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
Nákup knihy
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Philip Kotler, Gary Armstrong
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 736
- ISBN13
- 9781292341132
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 4,15 z 5
- Anotácia
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.