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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Nákup knihy
Principles of Marketing, Gary Armstrong, Philip Kotler
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (pevná)
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- Jazyk
- anglicky
- Autori
- Gary Armstrong, Philip Kotler
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0139570020
- ISBN13
- 9780139570025
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 4,15 z 5
- Anotácia
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.