Presne táto pôjde do košíka
Viac o knihe
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Skladom máme celkom knihy Principles of Marketing (2001).
Nákup knihy
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Veľmi dobrá
- Cena
- 5,99 €
Platobné metódy
Tu nám chýba tvoja recenzia