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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
Nákup knihy
Marketing Management, Philip Kotler
- Jazyk
- Rok vydania
- 1997
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- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1997
- Väzba
- mäkká
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Marketing & Predaj, Odborná literatúra, Marketing a PR, Štúdium, Podniková ekonomika
- Prvé vydanie
- 1994
- Pôvodný názov
- Marketing management
- Hodnotenie
- 4,05 z 5
- Anotácia
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.