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Parametre
- 804 stránok
- 29 hodin čítania
Viac o knihe
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
Nákup knihy
Marketing Management, Philip Kotler
- Jazyk
- Rok vydania
- 2009
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- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Pearson Education India
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 804
- ISBN10
- 813171683X
- ISBN13
- 9788131716830
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Marketing & Predaj, Odborná literatúra, Marketing a PR, Štúdium, Podniková ekonomika
- Prvé vydanie
- 1994
- Pôvodný názov
- Marketing management
- Hodnotenie
- 4,05 z 5
- Anotácia
- The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.