Vypredané
Parametre
- 848 stránok
- 30 hodin čítania
Viac o knihe
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Nákup knihy
Marketing Management, Philip Kotler
- Jazyk
- Rok vydania
- 1988
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
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- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice-Hall International
- Rok vydania
- 1988
- Väzba
- mäkká
- Počet strán
- 848
- ISBN10
- 0135562678
- ISBN13
- 9780135562673
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Marketing & Predaj, Odborná literatúra, Marketing a PR, Štúdium, Podniková ekonomika
- Prvé vydanie
- 1994
- Pôvodný názov
- Marketing management
- Hodnotenie
- 4,05 z 5
- Anotácia
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.