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"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
Nákup knihy
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Jazyk
- Rok vydania
- 2023
- Väzba
- (mäkká)
Platobné metódy
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- Jazyk
- anglicky
- Autori
- Philip Kotler, Gary Armstrong
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 768
- ISBN13
- 9781292449364
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 4,15 z 5
- Anotácia
- "Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."